Graza
Performance Marketing + CMO
Creative Strategy + Art Direction
Email Design and Strategy
Paid Social Design
As the primary marketing partner for Graza, Fat Earth is responsible for everything from Growth Strategy to Copywriting. We have been partnered with Graza from Pre-launch through their first meteoric year. Our comprehensive strategic thinking, coupled with our world-class design capabilities have helped propel Graza into one of the fastest growing DTC brands in the country.
It’s all about the customer! We decided early on that Graza would put its customer above all else. To do that, we’ve crafted winning retention and loyalty strategies that are ensuring consistent subscription and repeat purchaser growth. This means we have to provide as much value as we can, while always keeping Graza’s unique voice and personality at the forefront. Let’s check out some post-purchase flows to see how we are nurturing our community of food lovers.
Thoughtful creative testing, paired with expert performance marketing has produced a rapidly scalable account with a ROAS consistently over 3x!
If you film it, they will come!
We leverage Graza’s content library for continuous testing and iteration without bank-breaking content expenses!